Memory Joggers
The Creativity Tools Memory Jogger™A Pocket Guide for Creative Thinking
by Michael Brassard & Diane Ritter
Stretch your organization's creative thinking ability with The Creativity Tools Memory Jogger™, and develop innovative solutions to today's business problems. Brainstorming is just one of the 14 tools described in this practical guide to innovative thinking. Other tools in the pocket guide show you how to restate the problem so you can see it differently, generate new ideas, transfer knowledge from other areas, and identify all possible solutions to the problem.
Because innovation doesn't happen in a vacuum, the book explains how to develop an environment that enhances creativity, and how to integrate the tools in your organizational improvement activities.
Content:
- Brainwriting 6-3-5
- Brainwriting Pool
- Idea Card Method
- Collective Notebook Method
- Classic Brainstorming
- Imaginary Brainstorming
- Knowledge Mapping
- Mind Mapping
- Morphological Box
- Picture Associations and Biotechniques
- Problem Reformulation/Heuristic Redefinition
- Purpose Hierarchy
- TILMAG
- Word Associations and Analogies
You'll also find techniques to stimulate thought:
- Ask Child-like Questions, The Five Why's, Ask Who? What? Where?
- Change Your Assumptions
- Idea Matrix
- Storyboarding
- TRIZ
- Expert Tips
- Case examples to show how each tool can be used to solve real-world problems.
ISBN 1-57681-021-6
Price: $12.95
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